Brands are all about values. Believing in something and being able to explain why are very important. Creating emotional connection is extremely important when designing a successful brand. This is what all brands strive to do. They aim to create a highly recognisable persona and atmosphere that will be associated with their brand. When this emotional connection is established between your consumer and the product you are providing to them they will have begun to trust your brand and use it and implement it into their everyday lives.
Reinforces your brand perception by connecting your products utility to your users emotional connection that you have created with them. This includes social media presence, advertisements, customer service and how a consumer interacts with a physical product.
The very last piece to a value proposition. A value proposition map lets you identify and prioritize customer needs you can fulfill. It also helps you narrow your focus on product development, marketing, and branding so you can concentrate on your highest priorities to solve customers' needs.
A brand value pyramid is a representation of the importance of each type of a company's specific brand ideals. It's a diagrammed outline that gives a visual reference of a company's values that can be quickly shared to all members of an organization.
Represents brand personality and values.This includes the words, phrasing and content you include, for example email, social media or website content.
Frozen: Static register, refers to historic language or communication that is intended to remain unchanged. For example the Bible or Shakespeare and also legal documents.
Formal: used in professional and Academic settings where communication is expected to be respectful, uninterrupted and restrained. No slang. Emails, business letters.
Consultative: Used in conversation with someone who has specialised knowledge or who is offering advice. Respectful tone.
Casual: with friends, and acquaintances. Very informal.
Intimate: Non public, private vocabulary. Non verbal messages.