Brief: create an idea for a product or service and create an investor pitch. Think about the worst way to do something to find out what the best way will be. Mood boards, sketching, method mind maps, universal problems. What problems are faced in each generation. Combine four factors to create something. Speculative design. Negative brainstorm to understand any unintended consequences. Rephrase the problem and explore ideas fully. How do people currently do something? SCAMPER. Define a problem statement. What problem is the user facing, summarise the problem. Validate ideas with research, does it need to exist enough to be made. Use AI to help.

Understand and Define

• user interviews and surveys
• Questionnaires, focus groups, forums
• Competitor analysis, feedback
• studies and observation
• user personas
• assumptions
• user requirements
• goals and behaviour context

Bias

cognitive bias

confirmation bias

group thinking

selection bias

Use